P. Seelen was first started over 100 years within the thriving hotbed of horticultural activity in the region surrounding Venlo. That’s where our roots lie and where we feel most at home. That’s where we developed our professional skills and invested in sustainable long-term relationships with growers and clients. Originally working as auctioneers with the Dutch auction clock system, four generations of the Seelen family succeeded in growing the family business into an international trading company specialising in high-quality vegetables and fruit. To do so, we continually searched for the right products that satisfied the requirements of our loyal base of clients particularly in the Netherlands, Germany, and England. And of course, always in close consultation with our dedicated long-term network of growers in the Netherlands, Turkey, Spain, and Italy.